2,300+ Form Conversions at ₹401 Cost per Conversion — Siddhartha Group of Institutions
Siddhartha Group of Institutions needed to generate consistent admission enquiries for its Law and Pharmacy programs while competing for high-intent search traffic across multiple states.
Meegan Media managed Google Search campaigns focused on capturing prospective students actively searching for professional education opportunities — generating 2,300+ form conversions at an average cost per conversion of ₹401 during the reported campaign period.
CAMPAIGN HIGHLIGHTS
2.3K+ Form Conversions
₹401 Average Cost / Conversion
15.2K+ Clicks Generated
₹9.2L+ Total Ad Spend
THE CHALLENGE
Generating Admission Enquiries in a Competitive Education Market
Siddhartha Group of Institutions needed a scalable digital acquisition strategy to reach prospective students searching for professional courses.
The key challenges were:
- Generating more admission enquiries for Law and Pharmacy programs
- Reaching prospective students across multiple states
- Competing with other colleges for high-intent Google Search traffic
- Maintaining a controlled cost per enquiry
- Converting relevant search traffic into completed enquiry forms
- Managing different admission interests through dedicated campaign structures
Siddhartha Group of Institutions operates academic departments in Law, Pharmacy and Nursing; this particular Google Ads case study focuses on the Law and Pharmacy admission campaigns.
WHAT WE DID
1. Built Dedicated Search Campaigns for Law & Pharmacy
Instead of treating all admission traffic as one audience, the campaigns were structured around the two promoted academic verticals:
- Law
- Pharmacy
This allowed search intent, keywords, budgets and conversion performance to be evaluated separately.
2. Targeted Multiple States
The campaign wasn’t restricted to a single local market.
Google Search campaigns were used to reach prospective students across multiple states, allowing Siddhartha Group of Institutions to capture relevant admission searches beyond its immediate Dehradun market.
3. Focused on High-Intent Search Traffic
The strategy centred around users actively searching for education and admission-related information.
Rather than paying simply for broad awareness, Search Ads allowed the campaigns to compete for users already demonstrating interest in programs such as:
- Law courses
- Law admissions
- Law colleges
- Pharmacy courses
- Pharmacy admissions
- Pharmacy colleges
4. Optimized for Form Submissions
The primary conversion action was form submission.
Campaign optimization therefore focused on generating completed admission enquiry forms rather than measuring success purely through clicks or impressions.
5. Used Target CPA Bidding
The campaign-level screenshot shows Target CPA as the bidding strategy for both Law and Pharmacy campaigns.
This allowed Google Ads to optimize bids toward the desired conversion-acquisition objective while campaigns continued to gather conversion data.
6. Continuous Campaign Optimization
Performance was monitored across important acquisition metrics including:
- Click-through rate
- Conversion rate
- Cost per conversion
- Conversion volume
- Search traffic
- Campaign-level performance
This helped maintain focus on the central objective: generating admission enquiries at a controlled acquisition cost.
CAMPAIGN PERFORMANCE BREAKDOWN
Law Search Campaign
The Law campaign generated 9,408 clicks from 109,645 impressions, producing an 8.58% CTR and a reported 15.38% conversion rate.
The reported cost per conversion was ₹353.52.
Pharmacy Search Campaign
The Pharmacy campaign generated 9,438 clicks from 123,774 impressions, producing a 7.63% CTR and a reported 13.19% conversion rate.
The reported cost per conversion was ₹463.83.
KEY RESULTS
2,300+ Form Conversions
₹401 Average Cost per Conversion
15.2K+ Clicks
₹9.2L+ Ad Spend
Multi-State Geographic Targeting
THE IMPACT
The Google Search campaigns created a scalable acquisition channel for Siddhartha Group of Institutions, connecting the institution with students actively searching for Law and Pharmacy education opportunities.
The campaign combined:
High-Intent Search → Program-Based Campaigns → Multi-State Targeting → Target CPA → Form Conversion Optimization
to build a measurable admission enquiry generation system.
Siddhartha’s current website lists four Law programs and four Pharmacy programs, including BA.LLB, BBA.LLB, LL.B, LL.M, B.Pharm, B.Pharm Lateral Entry, D.Pharm and M.Pharm.
WHY THIS CAMPAIGN WORKED
Search Intent
We focused on prospective students already searching for relevant courses and admission opportunities.
Campaign Segmentation
Law and Pharmacy were managed as separate search campaign verticals.
Multi-State Reach
The campaigns expanded the potential student pool beyond a single local market.
Conversion-Focused Strategy
Form submissions were used as the primary conversion action.
Target CPA
Google’s automated bidding was used to optimize toward the acquisition objective.
Continuous Optimization
Campaign performance was monitored across traffic, conversion and acquisition-cost metrics.
Need More Admission Enquiries for Your Institution?
Meegan Media helps educational institutions build performance-focused student enrollment campaigns across Google and Meta.
From Google Search Ads and Meta Ads to lead generation and enrollment marketing, we build campaigns around measurable admission objectives.