GOOGLE ADS — GROWTH CAMPAIGN
From 37 to 689 Conversions — Orane Dwarka's Breakout Year
Orane International, Dwarka started with minimal Google Ads presence. Over 12 months (Feb 2025 to Feb 2026), Meegan Media scaled the account from near-zero performance to 689 conversions — an increase of 652 conversions, representing an extraordinary 1,762% growth in lead volume at a controlled ₹412 per conversion.
Campaign Highlights
689
Total Conversions
+652
YoY Conversion Growth
₹412
Cost Per Conversion
1762%
Conversion Growth Rate
The Challenge
- Account was nearly inactive — starting from just 37 conversions in the prior period
- Dwarka (Delhi) is a highly competitive market with multiple beauty academy chains operating
- New account with limited Quality Score history — initial CPCs were higher than desired
- Building campaign momentum from scratch while keeping cost per conversion commercially viable
What We Did
- Rebuilt the entire account structure — new campaigns, ad groups, and keyword lists aligned to beauty course intent
- Started with a controlled budget and scaled spend as conversion data accumulated and Smart Bidding improved
- Used broad match + Smart Bidding in early phase to discover converting search terms, then locked to exact match winners
- Created Dwarka-specific landing pages to improve Quality Score and relevance for local searches
- Added call tracking and WhatsApp conversion events to capture all lead touchpoints
- Progressively increased monthly budgets as CPA stabilised — scaling from test budget to full campaign
Campaign Performance Breakdown
| Metric | Before | After |
|---|---|---|
| Conversions | 37 | 689 |
| Clicks | ~1.7K | 6.82K |
| Cost Per Conv. | ~₹599 | ₹412 |
| Total Ad Spend | ~₹22K | ₹284K |
Key Results
- Conversions grew from 37 to 689 — a 1,762% increase in lead volume year over year
- Clicks grew from approximately 1.7K to 6.82K — a 4x increase in campaign reach
- Cost per conversion improved from approximately ₹599 to ₹412 — more efficient as campaign matured
- Total managed spend of ₹284K with strong ROI — each lead representing high potential enrolment value
- Campaign now operates as a mature, high-performing account ready to scale further in 2026