META ADS — SOLAR ENERGY
7,524 Solar Leads Including WhatsApp Campaign — Prasun Energy
Prasun Energy (Prasun Solar) needed Meta lead generation across both Facebook Lead Forms and WhatsApp-connected campaigns for residential and commercial solar installations. Meegan Media scaled the account from test campaigns to delivering 7,524 leads — including a WhatsApp campaign at just ₹21.69 per messaging conversion, one of the lowest WhatsApp CPLs in the solar energy vertical.
Campaign Highlights
7,524+
Total Leads Generated
₹21.69
WhatsApp Cost Per Conv.
₹32.31
Lowest Form CPL
15M+
Total Impressions
The Challenge
- Solar energy is a high-consideration purchase — customers need multiple touchpoints before expressing interest
- Large geographic targeting area required — solar buyers spread across multiple districts and cities
- WhatsApp campaigns require a different creative and messaging strategy compared to standard lead form ads
- Scaling from test budget to large-volume campaigns while keeping cost per lead stable
What We Did
- Ran parallel campaign types — Facebook Lead Form ads for volume and WhatsApp campaigns for high-quality warm conversations
- Created Solar 16-03 campaign as the primary volume driver — optimised aggressively over time to hit ₹32.31–₹69 CPL range
- Designed WhatsApp campaign (WACampaign_18Oct) with a direct conversation opener about solar savings calculations
- Used Video ads showing solar installation case studies — real homes, real savings — to build credibility and generate interest
- Targeted homeowners and business owners through Meta's detailed targeting: home ownership signals, small business interest, electricity bill concern
- Continuously refreshed creatives across all campaigns to combat ad fatigue across the large targeting audience
Regional Campaign Performance Breakdown
| Campaign | Leads | Amount Spent | Impressions | Cost / Lead |
|---|---|---|---|---|
| Leads Campaign Solar 16-03 | 4,649 | ₹3,21,203 | 9,625,338 | ₹69.09 |
| Leads Campaign Solar 5 Oct | 2,641 | ₹1,31,717 | 5,262,231 | ₹49.87 |
| Leads Campaign Solar 21 Sept | 158 | ₹5,105 | 118,478 | ₹32.31 |
| WA Campaign 18 Oct (WhatsApp) | 76 | ₹1,648 | 50,503 | ₹21.69 |
Key Results
- 7,524+ total leads generated across all Prasun Solar campaigns — substantial pipeline for a solar business
- Solar 16-03 campaign alone delivered 4,649 leads — the highest volume campaign at ₹69/lead
- WhatsApp campaign achieved ₹21.69 per messaging conversion — exceptional for warm sales conversations
- Solar 21 Sept campaign hit ₹32.31 per lead — among the lowest solar CPLs achievable on Meta
- 15M+ total impressions built Prasun Solar into a recognised brand in their target geographies